Rajesh Jejurikar says he aims to finish FY25 in mid-teens and seniors

Rajesh Jejurikar, speaking to BTTV’s Chetan Bhutani, highlighted the need for increased capacity for the Thar Roxx due to the huge demand. He noted the significant growth of the automotive industry in India due to infrastructure development, but stressed that the penetration of the automotive market remains low. Jejurikar is optimistic about hitting the mid- and high-teens by the end of the year. He also shared Mahindra’s focus on launching lifestyle SUVs in unexpected markets where EV adoption is exceeding expectations. He also pointed to the growing trend of premiumisation, with Mahindra vehicles now rivaling high-end luxury cars in terms of performance, reducing storage worries thanks to advanced battery technology.