Instagram is getting a Recommendations Reset for better age-appropriate content

Meta has announced a new Instagram feature that allows users to reset content recommendations in Explore, Reels and Feed, providing a fresh start when needed.

Recommendations Reset on Instagram

Meta said the feature aims to create a “safe, positive and age-appropriate experience.” in particular for teenagers This initiative reflects their commitment to offering tools that allow users to personalize their interactions on Instagram.

According to Meta, the update will help teens gain more control over what they see on the platform as their interests change. With just a few taps, users can reset their recommendations by clearing suggested content in Overview, Reels and Feed.

After the reset, Instagram will gradually personalize content again based on new interactions with accounts and posts. During the reset process, users can also review their following list and unsubscribe from accounts that no longer match their preferences.

Cooperation with experts

Meta has partnered with Joanna and Clea from The Home Edit to help parents and teens manage their Instagram accounts. The process is similar to organizing a home—encouraging users to periodically review and adjust their digital spaces to ensure content is relevant to their interests.

Tools for shaping the Instagram experience

Meta highlights several existing tools to help users customize their Instagram feeds:

• Content Options: Users can refine recommendations by marking posts as “Interesting” or “Not interesting”. Hidden words can block content containing certain terms.
• Individual feeds: Teens can switch to the Follows feed for chronological updates or use the Favorites list to prioritize posts from selected accounts.
• Privacy features: Tools like Close Friends for Stories and the Your Activity section let teens manage interactions and control their digital footprint.

Meta encourages teens to review their follower lists periodically to make sure the accounts they follow are relevant to their interests.

Providing age-appropriate content

Meta reiterated its commitment to protecting teens from sensitive or mature content, stating the following:

• The platform has implemented stricter content guidelines for teen accounts, actively avoiding recommendations for sensitive material, and in some cases hiding it altogether — even if it’s shared by subscribed accounts.
• A new page on Meta’s Transparency Center offers details on their multi-tiered approach to content moderation, including examples of restricted material and safeguards.

Accessibility

Target has confirmed that there will be a feature to reset recommendations rolls out soon all over the world.