This AI company is going to save true crime filmmakers a lot of time

There is no shortage true crime content on streamers these days. A popular genre is cheap to produce and attractive to watch, and a new documentary or docu-series always appears worm its way into the zeitgeist.

For these documentarians, Court TV controls a treasure trove of valuable footage that can be a pain to sort through. Enter Veritone, the AI ​​content management technology company that’s about to become a true crime filmmaker’s best friend.

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Veritone will manage, curate and monetize Court TV’s “huge” (in the channel’s own words) archive of legal content and litigation. The library dates back to the founding of Court TV in 1991, with thousands of hours of footage.

Through Veritone’s Digital Media Hub (DMH), Court TV will make its archives available and easily searchable to anyone it grants access to, whether it’s network affiliates, media professionals, law firms, filmmakers or podcasters. This is best efficiency—something the legal system itself is unfamiliar with.

Even in high-profile litigation, litigation coverage can be difficult to track down and license. Much of Court TV’s content may have been available before, but not necessarily available for licensing. Rather than licensing the library as a whole, the Veritone DMH system could better monetize the Court TV repository by reaching a wider audience—in turn, subscribing filmmakers would be able to find what they need much faster.

“Consumer interest in true crime drama is at an all-time high and Court TV’s library is huge, containing thousands of hours of reporting and footage from the nation’s biggest cases over the past 30 years,” he said. Ethan Nelson, Chairman of Court TV. “We believe Veritone’s digital media center and content licensing solutions will help us seek and discover new opportunities to monetize the library and make content even more accessible to audiences and partners.”

Court TV retains ownership of its archive; Veritone receives a license fee from Court TV for managing the content and handling any licenses that Court TV wants to make for its content. The terms of the deal were not disclosed.

Digital Media Hub stores everything in the cloud; AI organizes it into a searchable form to find specific moments. Veritone previously created similar archives for ESPN, CBS News, the NCAA and CNN.

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