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Will AI pave the way for brand journalism? We’re about to find out.

Will AI pave the way for brand journalism? We’re about to find out.

Over the past few years, we’ve been inundated with warnings, predictions, and platitudes about the transformative nature of artificial intelligence (AI). These visions of greatness are quickly becoming reality. As AI algorithms improve and use cases shift from nice-to-haves to must-haves, it’s abundantly clear that how we work and play will fundamentally change—hopefully for the better.

In the world, brand journalism is a field of content marketing Forbes and SAP reimagined more than 10 years agowe’re excited to see how AI can pave the way not only for our brand, but for our customers, partners, and the thousands of unique visitors who discover our content every month.

That’s why we’re teaming up again with the bright minds at Forbes to help usher in the next era of branded content. And this time we get a little help from, you guessed it, AI.

Over the past few months, Forbes and SAP have been working on the shortcomings of Forbes’ proprietary AI-enabled Adelaide platform. This new platform will significantly improve the way readers consume content in the Forbes community. The big idea is to help inform, educate and entertain readers at critical inflection points in their journey with an unobtrusive theme and on their terms. This is a huge leap forward in solving the challenges of today’s attention economy.

“More than 14 years ago, SAP was Forbes’ first branded content partner through BrandVoice, and for years we’ve both been at the forefront of innovation – together exploring new ways to engage audiences and deliver impactful content,” said Sherry Phillips. , Chief Revenue Officer, Forbes. “As we enter this new territory where brands are experimenting with artificial intelligence, we are delighted that SAP is our first brand partner to use Adelaide’s tools for their content and help usher in the next era of branded content.”

What better way to pilot these new cutting-edge AI capabilities than with a new set of AI stories?

Firstly A big gap in AI ideas here Markus Krug, head of the SAP Innovation Center in Berlin. This thought-provoking piece fearlessly argues that artificial intelligence acting in accordance with human values ​​and goals may well be one of the most important unsolved technological challenges of our time. Equally important: AI needs new ideas, and humanity is not as good at generating them as we like to think.

Then we have Can AI resuscitate productivity in Australia? your way Speaking at a recent SAP event, Dr. Stephen King, Commissioner of the Productivity Council of Australia, uses his country’s own economic data to make a compelling case for why AI will replace very few jobs and instead help increase productivity. Although this story comes from deep within the earth, its message is universal and could not be more relevant to the global AI community.

Speaking of relevancy, we hope that the new look and feel of our content will earn authority and keep readers coming back for more. It’s an exciting time for SAP to boldly go where no brand has gone before with a trusted partner like Forbes to help us navigate the AI ​​enterprise.