HOKA youth footwear line is launched in Israel

HOKA, one of the fastest growing running and walking footwear brands in the world, is expanding its reach with the launch of its first youth footwear line in Israel. The collection features iconic models of the brand – CLIFTON 9 and MACH 6 – known for their exceptional comfort and impressive performance. These popular models are now available in youth versions that combine the style and comfort that HOKA is known for.

CLIFTON 9 YOUTH and MACH 6 YOUTH (price 560 NIS per pair) are designed to meet the unique needs of teenagers, providing a wide range of activities, from walking and playing to training and running. Lightweight and highly dynamic, the boot offers excellent cushioning and features a moving sole construction for smooth, effortless movement.

The first release of the youth collection, available in unisex black and white, has arrived in Israel, with plans to expand the colorway to include the brand’s signature bright hues in the near future.

Meir Kanner, CEO of New Run, commented: “Our youth, the future generation, are active and influential. We meet her, talk to her and recognize their growing demand for HOKA footwear. We are pleased to present the HOKA youth line. to Israel, offering shoes perfectly adapted to their needs in terms of comfort and design. After introducing the HOKA clothing line at the beginning of 2024, we are proud to finish the year with another collection – this time for the younger generation. Our customer base is growing and we will continue to expand into new areas of sports and lifestyle.”

Halit Birenbaum-Navon, HOKA Marketing Manager, added: “CLIFTON and MACH were a natural choice to launch HOKA’s youth line in Israel, as they are some of our most beloved models. They offer the perfect combination of comfort, performance and style, making them the perfect entry point for our expansion into the youth market. In 2025, we aim to expand the youth range with additional models and fresh, vibrant color options for our popular designs.”

The new youth models are available for purchase in and on New Run stores website.