Kanye West’s Mysterious Doc “In Whose Name?” Set to be teased in AFM

The first frames of the mysterious bio-documentary In whose name?promising a new look at Kanye WestA public transformation over the past six years, including his decision to officially change his name to Ye in 2021, will be revealed at the next ASM.

Well done and Utopiawho co-acquired the rights to sell, released a first-look image from the work ahead of showing the first commercial to shoppers at the Las Vegas market, the title of which has already created buzz.

According to an AFM splash release, the film follows the American rapper, record producer, singer, songwriter and fashion designer’s rise to become the richest black man in American history, and reveals why the superstar risked everything he built for freedom. .

“Exploring the culture that gave birth to a star, In whose name? explores the impact of corporate exploitation, racial complexities, and psychological struggles inherent in the American Dream,” it reads.

Filming on the documentary began in 2018, when the artist first invited 18-year-old Nicolas Ballesteros to capture the unfiltered aspects of his famous life on his iPhone “to confront the provocative thoughts, grand visions and bold contradictions that defined him as a world leader. the most controversial artist”.

Currently in post-production, the doc was produced by Ballesteros with co-producers Jack M. Russell and Shai Renje. Justin Staple is co-executive producer and David Bullock is associate producer.

News of AFM’s launch was first reported by Variety .